About the DMF

The Calgary Destination Marketing Fund (DMF) is a funding conduit for the acquisition and/or activation of marketing programs and services that will generate more hotel room nights for DMF hotels and, ultimately, also have a positive impact on tourism visitation and spending within Calgary. The Calgary DMF works with a variety of third-party vendors to deliver marketing programming which has received the support of the Calgary DMF Committee and/or Calgary Hotel Association’s Board of Directors.

All project proponents are required to submit an “Application Request for DMF Funding”. The application process will involve providing detailed information about: the legal entity seeking DMF funds; the intended use of funds; the proposed scope of work, the expected project outcomes; and the proposed method for measuring results. Applications should also include overviews of the project budget, details of the regional/national/international marketing plan and sources of other partner funding.